Custom lanyards have long been an established part of the business world. Many view lanyards as a simple workaday object fulfilling a humble purpose. But with an added printed message, custom lanyards can become part of a business marketing strategy.
The idea’s a simple one. Custom lanyards display a message the entire time they’re worn. They send a subtle message about a business whenever customers see them. This low-key approach can gently remind customers of your product, services or logo at every encounter.
Designing custom lanyards for a business doesn’t have to be difficult. The graphic artists at any good lanyard supplier can advise what styles of lanyards, lettering and colors are best for a particular organization. It’s possible to translate an organization’s logo, text or marketing message into an attractive custom printed lanyard that reinforces the branding message the company wants to project.
When considering what message you want imprinted on business lanyards, it’s a good idea to consider where the custom lanyards will be seen. Employees working in a warehouse that’s not accessible to customers might have lanyards with a different message than those who work in sales, for example. It’s possible to create different custom lanyards for specific departments, each with their own message.
The variety of materials available for custom lanyards ensures there will be a style that’s perfect for just about any look. Tubular lanyards, for example are an economical way to introduce custom lanyards to the workplace.
Nylon custom lanyards are the opposite end of the price and performance spectrum, a premium product. These lanyards feature the most brilliant finish and smoothest surface of any type of custom lanyards. They are ideal for even the most complex lettering or logo.
Woven polyester lanyards offer a classic, embroidery-style appearance well-suited for simple text messages. Very intricate lettering will not be legible in this style. Flat polyester lanyards are the most popular style for custom lanyards, because they strike an excellent balance between price and performance.
Custom lanyards can project just about any message you want. The company logo, name or advertising phrase can reinforce your brand in the minds of consumers. A departmental “in-joke” or motivational phrase helps maintain morale and productivity in non-public areas of the organization. Either can be printed on custom lanyards.
Custom lanyards can be printed in several styles and colors as well. The standard low-key, white lettering on black lanyards, or the reverse, is popular and appropriate for any setting. For more adventurous workplaces, brighter colors and patterns such as camouflage can add a higher-profile splash of color to the workplace. Custom lanyards are versatile enough to be suitable for either workplace style.
custom lanyards
Already using custom lanyards in your workplace? Why not give them a little more promotional power with a minor redesign. With a little forethought and a good lanyard supplier, you can add promotional strength to the style of custom lanyards you’re already using.
Custom lanyards are a great way to add a subtle promotional message to any organization. At the same time, they help improve workplace security by giving employees the means to keep required I.D. cards visible. They’re versatile enough to be useful in virtually any kind of workplace.
In recent years, concerns about school security have increased nationwide. Many school districts now require students, faculty, staff and sometimes even visitors to carry I.D. badges at all times. Custom lanyards are an outstanding way to carry required I.D. and boost school spirit at the same time.
Custom lanyards can be designed to be something students will wear cheerfully to show pride in their school. Start with the school mascot. Have it printed on the school’s custom lanyards as a means to encourage students to wear the lanyards. With a broad choice of colors and materials to select from, it’s easy to match school colors and print the mascot and logo precisely on the custom lanyards.
There are significant advantages to using custom lanyards compared with other forms of I.D. holders. For one thing, lanyards greatly reduce the risk of students losing their I.D. badges. Because custom lanyards keep I.D. badges readily visible, it’s easy for staff to quickly tell when someone doesn’t belong in the school. And with their bright, colorful appearance, custom lanyards add a sense of cheer and help promote school spirit schoolwide.
The most important function custom lanyards can serve in school, of course, is to promote school security. Well-designed lanyards can make it harder for an unauthorized person to impersonate a student, employee or visitor. If printed with school-specific logo and text, the custom lanyards can make it easy for security staff to quickly react if someone tries to blend in by wearing a different style of lanyard.
It’s even possible to customize school custom lanyards for specific groups or organizations. Bands, glee clubs, science clubs, math teams, and other groups can have their own custom lanyards with their own specific logos or text printed on them. It’s a great way to build camaraderie within the groups.
The use of bright colors is a terrific way to promote the use of custom lanyards by students. It’s easy to order lanyards in bright, bold, vivid colors in addition to school colors. Bright custom lanyards with bold lettering really stands out in the hallways, adding a splash of color to the school day.
Lanyards can be ordered in a choice of several different materials. Tubular lanyards are the most economical. These custom lanyards are made of a tube-stitched polyester material similar to a shoelace. The text and logos printed on these custom lanyards will be clear and legible.
For a better-looking product, polyester custom lanyards are a great value, offering an outstanding balance between performance and price. These are the most popular lanyard style, and come in two types. Flat polyester lanyards feature crisp, clear imprints, ideal for school custom lanyards. Woven lanyards weave the text into the fabric with thread in a process similar to embroidery. While these custom lanyards offer a finished, classic look, they will not reproduce intricate designs legibly.
For the ultimate in custom lanyards, go for nylon. These are the highest quality custom lanyards available, offering the brightest imprint and smoothest finish of any lanyard style.
Custom lanyards are nothing new in the business world, a long-established part of business marketing for many years. With many styles of lanyard printing, materials and messages available, custom lanyards offer many opportunities to send a positive message to the public, employees or customers in a low-key manner.
Yet many businesses underestimate the marketing power of custom lanyards, even if the business already uses them. Many don’t really consider the subtle impact that lanyards can have. Consider this — custom lanyards are on display the entire time they’re worn. They send a message about your staff and organization whether or not you’re aware of it.
When you’re creating custom lanyards for your business, talking to the designers and graphic artists at a professional lanyard supplier is always a good idea. A good lanyard company’s artists can take your idea of what you want your custom lanyards to say and translate them into a custom product that says exactly what you want it to about your organization.
It’s easy to design the ideal lanyards for your needs. Consider what message you want your custom lanyards to convey. Whether you prefer a company logo, a witty saying, your company’s motto or some other information to appear on the lanyards, a good supplier of custom lanyards can advise you what will work best.
Consider too where the custom lanyards will be used. Warehouse employees who don’t interact directly with customers might wear different custom lanyards than the customer service or sales team, for example. That’s an example of the versatility of custom lanyards. Different departments within the same organization can have different lanyards for each department, with different messages if desired.
Custom lanyards are available in a variety of materials to create different looks. Nylon custom lanyards, for example, feature a highly visible, brilliant finish perfect for even the most complex logo or lettering.
Woven lanyards will feature a classic, embroidery-style appearance, but intricate lettering won’t be legible in the woven style. Flat polyester lanyards offer an excellent balance 
between performance and price.
It depends on what you want your custom lanyards to project. A rendition of the company logo and advertising slogan is the ideal image for customers to see. On the other hand, an “inside joke” for employees may help morale in the warehouse. Tasteful, understated white-on-black lettering might be best for a conservative office such as a law firm or government office, while bright, tie-dyed custom lanyards would be better for a creative organization. It really depends on the needs of the organization. Just about any style can be accommodated, thanks to the variety of lanyard materials, colors and styles available.
If your organization already uses custom lanyards, you can give them more “bang for the buck” with a little thought and a minor redesign. If you’re not yet using custom lanyards, there’s never been a better time to add them to your repertoire of promotional and identification items. They’re versatile enough to be useful to both your staff and your customers or clients. Any reputable supplier can advise you on the most effective ways custom lanyards can be used in your organization. You’re limited only by your imagination.